Google makes a major change

According to Google they make around 500 new updateevery year. A lot of those udate go unnoticed by most of us, as they’re intended to just keep search as easy and quick as possible. However, every now and then Google makes a major change, and two of the past major updates are coming together in the most recent Google algorithm development: the Freshness Update.
Last year, Google’s Caffeine update allowed them to index new content on the Web with unfathomable speed. Then this past February, the Panda update sophisticated the way Google served up and ranked quality written content. The Freshness Update builds off both of those, and will apparently affect 35% of all queries. Like Mike King over at SEOmoz pointed out in their Whiteboard Friday episode for today, it’s important to remember that 35% does not mean the update will affect 35% of keywords. A hefty percentage of queries are for really popular, news-worthy people, events, and entertainment-related topics, likeRand’s tragic example: Kim Kardashian’s wedding.
Update will serve the latest results for queries that are time-sensitive—recent events or trending topics, regularly recurring events (like elections and major sporting events), and frequent updates (information that often changes, but isn’t necessarily a “hot topic” like reviews on new technology).